Guests form a view of a property in the walk from the kerb to the lift. Fingerprints on the entry glass, a dusty ledge by the concierge desk or a worn track of grime down a corridor tell them how the rest of the stay will go, and they say so in reviews.
The hard part is that a hotel never really closes. People check in at midnight, cross the lobby at dawn for flights and fill the breakfast room at once. Cleaning has to fit around that flow, and it has to look the same whether it's done by the morning, evening or weekend shift. That's usually where it falls apart.
When it does, your front office team ends up wiping counters between guests and housekeeping gets pulled away from rooms to cover public areas. Neither is what you're paying them for.