Patients judge a practice before they see a doctor. A dusty waiting room, a smudged reception counter or a full bin in a consult room sends the wrong message to people who are already unwell or anxious.
For practice managers, the bigger issue is not knowing. Cleaners arrive after everyone has gone home, so nobody sees what was skipped until a clinician points it out the next morning. Over time the routine drifts, the same corners get missed, and your first hour is spent chasing the cleaner instead of running the practice.
Clinics also have more surfaces that matter: couch frames, keyboards, reception pens, payment terminals and the shared patient toilet. They need the same care on every clean, not just when someone remembers.